Confirmed by QubicaAMF’s quarter-million-dollar market study, HyperBowling was delivered to the world to introduce an exciting new product designed to re-energize casual players and introduce millions of new bowlers to the game.īased on the consumer market study, HyperBowling is compelling and enjoyable for over 90% of the people who tried it. The product was well received and was awarded the 2018 IAAPA Brass Ring Award for Best New Product. After 3 years of product development and preparing a go-to-market plan, HyperBowling was first revealed at the 2018 International Amusements and Attractions Expo (IAAPA). In 2015, QubicaAMF accepted the challenge to reinvent bowling to make it even more attractive and relevant to the larger population. To bring in the elements of competition, engagement, and excitement, QubicaAMF, the largest and most innovative bowling equipment manufacturer in the world, introduced HyperBowling to the market in 2019! However, this represents only about 14% of the total population, highlighting an opportunity to reach the 280 million people that don’t bowl today! While bowling capitalizes on its ability to deliver an activity that is fun, social, and relaxing, studies show that it fails to fulfill most people’s desire to feel like they can WIN. With over 67 million bowlers hitting the lanes annually, bowling is the number one participatory sport in the United States.
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